Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world, such as SINGLE WOMEN BY CHOICE and SUN HATERS. MICROTRENDS highlights everything from religion to politics, from leisure pursuits to relationships and will take the listener into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.
Reviews
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Take a timely look at an extensive inventory of small, sometimes unnoticeable, trends that are shaping and directing our economy, our society, and our world. In reading the tea leaves of these small movements, politicians, marketers, and entrepreneurs who get it right will be able to get the jump on those who await the coming of the significant movements as defined by the traditional polling apparatus. Narrator Brett Barry's pacing is excellent for the considerable amount of material the author covers: 75 intense identity groups who are demanding things that our current social structure isn't delivering. With a less able reader the listener could get lost--as the topics transition rapidly and often abruptly. M.C. (c) AudioFile 2008, Portland, Maine
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